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We see this desire for more play out in all aspects of life (steps on the fitness tracker, choices at the grocery store, etc.), but it becomes hyper in the face of social media metrics. Twitter Demetricator (toggling metrics on/off) The result of this intersection-our need for esteem and capitalism’s need for growth-has led us to develop a deeply ingrained “ desire for more.” This need now plays out in the context of capitalism, where value is quantifiable and growth is a constant requirement for success. To survive, we need to feel valued, whether it’s respect from others or confidence in ourselves. The answer starts with our evolutionarily developed need for esteem. Why do I care? What makes these numbers attact my attention? And perhaps most importantly, why does more-more likes, more retweets, more followers-feel better than less? How much do people like my post? How many retweets did I receive? Has my follower count gone up today? Further, when someone follows me, I will usually look to see how many followers they have before following them back. With this work, I aim to disrupt our obsession with social media metrics, to reveal how they guide our behavior, and to ask who most benefits from a system that quantifies our public interactions online.įrom “like” counts on Facebook to follower counts on Twitter, I often find myself enticed by social media metrics. Through changes like these, Demetricator lets us try out Twitter without the numbers, to see what happens when we can no longer judge ourselves and others in metric terms. “29.2K Tweets” under a trending hashtag becomes, simply, “Tweets”. Follower, like, and notification counts disappear.
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But what are the effects of these numbers on who we follow, what we post, or how we feel when we use the site? Inviting us to consider these questions through our own experience, Twitter Demetricator is a web browser extension that hides the metrics. These numbers, or metrics, measure and present our social value and activity online, enumerating followers, likes, retweets, and more. The Twitter interface is filled with numbers. Visit the extended installation page for instructions on installing in Safari, Edge, or Opera.
Twitter video download plugin install#
Detailed Tweet metrics toggling on/off with Twitter DemetricatorĬlick the button below to install on Chrome, Firefox, or Firefox Android.